Our Team

Jupia Consultants Inc. has two principal consultants: David Campbell and Adriana Campbell. The team accesses a broad network of partners with specific expertise as needed. We collaborate on projects with many leading firms including the Conference Board of Canada, Hatch Mott MacDonald, Landal Inc., National Public Relations and Grant Thornton.

Our lead consultants are:


David Campbell
Jupia Consultants Inc.
71 Park Street
Moncton, New Brunswick E1C 2B2
Tel: 506-874-3797

David is the President of Jupia Consultants Inc., an economic development consulting firm based in Moncton, New Brunswick. He works on economic development-related strategy and tactics with local, provincial and national economic development agencies, industry associations and government departments. He also consults with private sector clients in industries such as: energy, telecommunications, financial services, insurance, health care and forestry.

He is a Research Fellow with the Canadian Institute for Research on Public Policy and Public Administration (CIRPPPA) at the Université de Moncton. David also authors an online blog entitled It’s the Economy, Stupid as well as a twice weekly column in the New Brunswick Telegraph-Journal and an online column in the Globe & Mail’s Economy Lab.

David holds an undergraduate degree in Finance and a Masters in Business Administration (MBA) from Liberty University in Lynchburg, Virginia. He has also completed programs from the Kennedy School of Government at Harvard University, the University of Waterloo in Ontario and the University of New Brunswick.

He is a member of the NB2026 Roundtable, the Wallace McCain Institute Roundtable on Leadership and serves in a volunteer capacity on several community boards.

Adriana Campbell
Jupia Consultants Inc.
71 Park Street
Moncton, New Brunswick E1C 2B2
Tel: 506-854-9752
Email: adriana@jupia.ca


Adriana provides a variety of professional services to her clients. Her project work has included a
number of government and corporate clients such as Invest in Canada (part of the Canadian government), Nova Scotia Gaming Corporation and the Bank of Montreal. For these clients and others Adriana has developed competitive intelligence briefings and other research reports. Adriana is fluently trilingual: English, French and Portuguese. She has also been involved in several projects that required translation between these three languages.

Adriana has been working at Jupia Consultants Inc. circa 2001, and her professional services offered through Jupia fall into three categories: Economic development research/consulting; industry research/consulting; and professional document translation (Portuguese/ English, English/Portuguese, French/ Portuguese). Before joining our team she worked for SunLife Insurance (Moncton, New Brunswick), Air Canada (Saint John, New Brunswick), was a coach/reservations agent, and was also a customer service representative.

Adriana holds a Bachelor of Business Administration (1991), has taken the Cours de Civilisation Française de la Sorbonne (1992) – a full French Immersion program in La Sorbonne, Paris, France, as well as graduated from Getúlio Vargas School of Business Administration, São Paulo, Brazil, a school that is recognized among the best business schools in Latin America.



One Response to Our Team

  1. Susan Currie says:

    Hi — really enjoy your column in the TJ. One issue that I haven’t seen you address (perhaps I missed it) is the reluctance of NB employers to hire apprentices. There’s lots of moaning about the mis-match between skilled jobs and the labour to do it, and employers complain that they can’t attract and retain tradespeople because they can’t match the wages and benefits paid out west. But at the same time they won’t hire apprentices and class after class of young people graduate from NBCC and then leave the province. Our son is graduating from the industrial electrician program next month and is getting a pretty clear message from employers here that they have no interest in him. Short-sighted IMHO, and not just because he’s our kid. If employers hire apprentices they get skilled employees who work at a lower rate under the supervision of a tradesman, who can become loyal employees who settle here and build a labour force that will attract other employers. The government is starting new programs with high school students to attract them to skilled work, but what’s the point if they can’t get their tickets? Once our son moves out west to find work, he”ll never be back. My husband and I are professionals who moved back home from Ontario in the early 1990s to raise our family and support our aging parents. We only have my Mom left, she’s 90 and once she’s gone I suspect we’ll be packing up and retiring wherever our son lands, taking his and our taxes and contribution to NB’s economy elsewhere. Too bad — I’d rather stay here and so would our son.