Our Team

Jupia Consultants Inc. has two principal consultants: David Campbell and Adriana Campbell. The team accesses a broad network of partners with specific expertise as needed. We collaborate on projects with many leading firms including the Conference Board of Canada, Hatch Mott MacDonald, Mellor Murray Consulting, Gaudet & Associates, Landal Inc., National Public Relations and Grant Thornton.

Our lead consultants are

David Campbell


David is currently President of Jupia Consultants Inc. He was formerly Chief Economist with the New Brunswick Jobs Board Secretariat. In that role, he was tasked with helping to develop economic policy and economic development strategy for the Government of New Brunswick. He has more than 25 years’ experience in economic development-related roles working with industry, not-for-profit organizations and governments across Canada. He has strengths in economic impact analysis, return on taxpayer investment (ROTI) analysis, sector development and investment attraction.

David was recently named by Progress Magazine as one of the foremost economic development thinkers in Atlantic Canada. He has worked with dozens of communities across Canada on economic development strategy to foster a stronger economic foundation. This includes creating the conditions for growth, attracting investment, fostering high growth potential entrepreneurs, targeting economic opportunities and creating innovation strategies.

David holds an undergraduate degree in Finance and a Masters in Business Administration (MBA) from Liberty University in Lynchburg, Virginia. He has also completed programs from the Kennedy School of Government at Harvard University, the University of Waterloo in Ontario and the University of New Brunswick.

Adriana Campbell


Adriana provides a variety of professional services to her clients. Her project work has included a
number of government and corporate clients such as Invest in Canada (part of the Canadian government), Nova Scotia Gaming Corporation and the Bank of Montreal. For these clients and others Adriana has developed competitive intelligence briefings and other research reports. Adriana is fluently trilingual: English, French and Portuguese. She has also been involved in several projects that required translation between these three languages.

Adriana has been working at Jupia Consultants Inc. circa 2001, and her professional services offered through Jupia fall into three categories: Economic development research/consulting; industry research/consulting; and professional document translation (Portuguese/ English, English/Portuguese, French/ Portuguese). Before joining our team she worked for SunLife Insurance (Moncton, New Brunswick), Air Canada (Saint John, New Brunswick), was a coach/reservations agent, and was also a customer service representative.

Adriana holds a Bachelor of Business Administration (1991), has taken the Cours de Civilisation Française de la Sorbonne (1992) – a full French Immersion program in La Sorbonne, Paris, France, as well as graduated from Getúlio Vargas School of Business Administration, São Paulo, Brazil, a school that is recognized among the best business schools in Latin America.